Content Content Content

Many are familiar with the old retail business mantra "location, location, location", referring to the fact that the most important factor in selecting commercially viable properties is, well, you guessed it.  Here at PocketLearn, we have a different mantra, "content, content, content".  Until today, if you wanted to view or study any educational content on a  handheld device such as a Personal Digital Assistant (PDA) or mobile phone, you were limited to what few materials were available for the device you happened to own.  To make matters worse, products had different user interfaces, requiring its users to each time learn a new way to control or navigate the content.

PocketLearn has a better approach.  By providing powerful, education oriented viewers that run on many popular devices, it's no longer about the hardware or platform.  Free viewers for the most popular devices are available for download from this web site for personal use.  PocketLearn is committed to the continued development (and improvement) of these free viewers, especially as new devices and platforms become available.  And since our viewer software has made the platform and hardware irrelevant in a sense, we are free to focus on content.  Additionally, all viewers are consistent in their user interface, so navigation and control does not have to be relearned between devices or from one type of content to another.

PocketLearn content is HTML based, so content creation leverages a familiar and proven rendering technology with powerful image and text capabilities.  Add to that the ability to combine audio with that content, as well as a testing facility, and you begin to see the potential.

Content Creation for All

To further demonstrate our commitment to content, we provide the following:

1. A FREE, feature rich Windows software program called, Flashcard Studio, which makes content creation an almost effortless endeavor.  Flash Card Studio has features such as:

   • An intuitive graphical user interface

   • An integrated WYSIWYG (What You See Is What You Get) HTML editor

   • An integrated tool for building content from existing documents

   • HTML file import

   • A search and replace tool

   • An HTML style tool to apply a "style" to the content

   • Multiple generation options for creating title archives for different device classes

   • No XML knowledge required

   • Little or no HTML knowledge required

   • FREE!!!

2. The PocketLearn web site itself.  This site serves as a highly organized repository for PocketLearn titles created by you or anyone else.  Here, you can search, browse, rate, review, download, and even study and create titles.  You see, content creators choose their own license model for the content they create.  These handful of license models range from "free" to "commercial".  We encourage all content creators to submit or publish their creations to the PocketLearn web site.  Content submittal is easy and free.
    
3. Free articles and newsletters with tips and techniques for creating great PocketLearn content.
    

The Vision

We don't think that content creation should be the exclusive domain of big companies or publishing houses.  Anyone should be able to create educational content for whatever reason they desire.  Allow us to list but a few possible scenarios of how content can be created and used:

• A student taking a very technical class creates content for his/her personal use to get them through the course material. It can perhaps be shared with a friend or members of a study group.
   

• A high school teacher or college professor creates content for their students, specific to a particular class and posts it on the PocketLearn web site.  The instructor gives the students instructions for obtaining the material and  may or may not charge a nominal fee for the content.
   

• A student or instructor would like some content for a particular subject matter.  Instead of creating the content, he or she decides to search the PocketLearn web site first.  Surprisingly (or perhaps not), the exact content desired has already been created and is made available at no cost.
   

• A publishing company, perhaps specialized in publishing educational materials creates PocketLearn titles and submits "demo" versions to the PocketLearn web site.  This "demo" content allows a user to try the product before buying it.  When ready to purchase, the user buys the "commercial" version of the product, either directly from the publisher or through the PocketLearn web site.
   

• A school for preparing individuals for a state licensing test (for example, real estate agents, mortgage brokers, etc.) creates content to help the individuals learn the material.  This content is published and sold on the web site, providing revenue to the school.  The students can obtain the content by browsing the PocketLearn web site on their computers, PDA's, or mobile phones.

These are but a few of the ways that we envision the utilization of PocketLearn products and services.  We invite you to participate and benefit from all we have to offer.